Alienation is the precise and correctly applied word for describing the major social and environmental problems in Britain today. We are experiencing a global paradigm shift as the 60-year period of infinite growth economics is confronted by its dependency on finite resources and global inequality. 

PLW was established to contribute towards creating a fair and just space for humanity in the fields of education and advertising reform. We can counter geographical exclusion, misinformation, social algorithms, and pastoral deficit by using the tools of advertising and publishing to create more resilient individuals and communities. 

Ecopoetics has been an incredibly exciting project for us. To the backdrop of COP26, COVID-19, a mental health epidemic and an ever-increasing gap in the connection between citizens and planet, Ecopoetics gave our team the chance to develop a programme from a concept we all really care about: “Healthy People and a Healthy Planet”. It has seen us develop multiple creative strategies that couple learning methodologies with cross-platform publishing. Our research saw us align a pedagogy of public health awareness with current trends and behaviours highlighting foraging, folklore, and feminism as the successful pathways for youth engagement. We flooded advertising spaces with public education on the biosphere, vitamin C, composting, growing, and foraging. We ran workshops to inspire children to look deeper into their environment and platformed and emboldened a network of women practicing a once brutally stolen cultural identity. As the result, we publish our first white-paper on the effects of Edvertising™ and begin our journey towards showing the positive societal implications for re-establishing public service broadcasting as replacement to a percentage of all commercial ideology in advertising space. Alienation is the precise and correctly applied word for describing the major social and environmental problems in Britain today. We are experiencing a global paradigm shift as the 60-year period of infinite growth economics is confronted by its dependency on finite resources and global inequality. PLW was established to contribute towards creating a fair and just space for humanity in the fields of education and advertising reform. We can counter geographical exclusion, misinformation, social algorithms, and pastoral deficit by using the tools of advertising and publishing to create more resilient individuals and communities. Ecopoetics has been an incredibly exciting project for us. To the backdrop of COP26, COVID-19, a mental health epidemic and an ever-increasing gap in the connection between citizens and planet, Ecopoetics gave our team the chance to develop a programme from a concept we all really care about: “Healthy People and a Healthy Planet”. It has seen us develop multiple creative strategies that couple learning methodologies with cross-platform publishing. Our research saw us align a pedagogy of public health awareness with current trends and behaviours highlighting foraging, folklore, and feminism as the successful pathways for youth engagement. We flooded advertising spaces with public education on the biosphere, vitamin C, composting, growing, and foraging. We ran workshops to inspire children to look deeper into their environment and platformed and emboldened a network of women practicing a once brutally stolen cultural identity.

 As the result, we publish our first white-paper on the effects of Edvertising™ and begin our journey towards showing the positive societal implications for re-establishing public service broadcasting as replacement to a percentage of all commercial ideology in advertising space.

– George McRae